Google ad tools boost sales for Indian retailers Renée and Tira

Google's advertising platforms are driving significant growth for Indian retailers ahead of the festive season. Cosmetics brand Renée reported 11.5% incremental sales using Google's Commerce Media Suite, while beauty retailer Tira increased purchases by 35% by leveraging AI Max on Google Search. The results highlight the growing role of AI-powered advertising in India's competitive e-commerce market.