TRAI to shield legitimate AI business calls from being flagged as spam

The Telecom Regulatory Authority of India (Trai) is set to amend regulations to prevent legitimate AI-generated business calls from being incorrectly blocked as spam. Under the new rules, businesses using automated calling systems must declare them to telecom operators, allowing the calls to be identified as legitimate traffic. The move aims to support the emerging voice AI industry while still combating unsolicited commercial communications.