Finance
PRIVATE EQUITY FIRM NSSK BUYS JAPAN GOLF TOUR RIGHTS, PLEDGES ¥20BN INVESTMENT
BullishFinance
Private equity firm Nippon Sangyo Suishin Kiko (NSSK) has acquired the commercial rights to Japan's men's professional golf tour and committed to a ¥20 billion ($125 million) investment. The firm plans to revitalize the tour by significantly increasing prize money and enhancing media content, modeling its strategy on the successful US PGA tour. The move aims to restore the tour's global profile, which has diminished in recent years.
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