Food & Beverage|Retail|Consumer
STEAK 'N SHAKE'S 'MAHA' REBRAND DRIVES 14% JUMP IN SAME-STORE SALES
BullishFood & Beverage|Retail|Consumer
Burger chain Steak 'n Shake has seen a 14% quarterly rise in same-store sales after adopting a "Make America Healthy Again" (MAHA) branding and operational strategy. Since 2025, the chain, owned by Sardar Biglari's Biglari Holdings, has switched to cooking fries in beef tallow and using grass-fed beef. The revamp is led by a former Trump administration health official hired as the company's "chief MAHA officer."
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