HCLTECH — Rising AI token costs push IT clients toward smaller, specialized AI models

Enterprises are rethinking their artificial intelligence strategies to manage escalating token consumption costs, according to major Indian IT service firms. Clients are increasingly adopting a tiered approach, using smaller, more cost-effective AI models for routine work while reserving larger, more powerful models for complex tasks. This shift comes as companies scale their AI adoption and scrutinize the return on investment for the technology.