UDAAN — B2B platform Udaan pivots to profitability, shifting from high-growth model

B2B e-commerce marketplace Udaan is undergoing a strategic shift, moving its focus from rapid, cash-intensive growth to achieving profitability. The company is reportedly streamlining its operations and concentrating on core product categories to improve its unit economics. This change reflects a broader trend among tech startups to prioritize sustainable business models over aggressive expansion.