AutomotiveJul 31, 2026
M&M — Mahindra & Mahindra to adopt 'attack mode' amid rising SUV competition
NeutralAutomotive
Mahindra & Mahindra's chairman, Anand Mahindra, has signaled a strategic shift towards a more aggressive competitive posture in the sports utility vehicle (SUV) market. The call for the company to enter 'attack mode' comes as it faces intensifying competition from new entrants in its core automotive segment. This suggests a potential increase in new product launches and marketing efforts.
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