KHC — Kraft Heinz, Disney Announce Wide-Ranging Food And Marketing Partnership

Kraft Heinz and Disney have forged a multiyear alliance, making the food giant the exclusive provider of select products at Disney's North American properties and on its cruise line. The deal also grants Kraft Heinz rights to feature Disney characters on retail products and to co-create content for Disney's media platforms. The partnership is a key element of Kraft Heinz's strategy to reinvigorate its legacy brands through experiential marketing.