Retail — Quick commerce BPC sales near $1B run rate, growing 90% YoY, Redseer report finds

The beauty and personal care (BPC) category on Indian quick commerce platforms is approaching a $1 billion annualized sales run rate, marking 90% year-over-year growth, according to a Redseer report. Legacy brands still dominate with two-thirds of sales, while premium and masstige products account for 59% of BPC spending on platforms like Blinkit and Zepto.